SOCIAL MEDIA ADVERTISEMENT
Campaigns designed to stop the scroll and spark engagement
Project 1
The project began by exploring concepts connected to SDSU, PSFA, open studios, and the creative growth of graduate students. Using flowers and artistic tools as visual symbols, a photoshoot was conducted to create imagery that represented students being “in bloom” while showcasing the variety of artistic mediums featured throughout the event. Illustrated elements and refined compositions were added to create a cohesive campaign identity across posters and signage.
To expand the branding digitally, an Instagram carousel was designed to capture attention, communicate key event details, and encourage engagement. The social media designs maintained consistency with the overall campaign through cohesive typography, imagery, and layout while adapting the visuals specifically for an engaging social-first format.Project 2
This social media advertisement for Solace Health was designed with a strong focus on maintaining the company’s established brand identity while creating visually engaging content for digital platforms. By incorporating Solace Health’s existing color palette, typography, and overall aesthetic, the design remained cohesive and recognizable while still feeling modern and attention-grabbing.
Careful attention was given to visual hierarchy, spacing, and composition to ensure the advertisement was both visually appealing and easy to navigate across social media platforms. The final design also included a strategic call to action intended to encourage audience interaction, strengthen brand communication, and effectively promote user engagement in a clean and professional format.Project 3
For this project, a cohesive social media campaign was designed across multiple digital formats, including iPhone and iPad screen layouts as well as two website advertisement banners. The designs were created to maintain consistent branding across all platforms through the use of cohesive typography, color palettes, imagery, and visual hierarchy.
Special attention was given to adapting each layout to fit different screen dimensions while ensuring readability, balance, and user engagement remained effective across both mobile and web formats. The social media advertisements were designed to feel clean, modern, and visually engaging, while the website banners focused on delivering concise messaging and strong calls to action that aligned with the overall campaign strategy and brand identity.