FIRST LIGHT SURF CLUB
First Light Surf Club is a community, brand, and lifestyle. Our mission is to foster an inclusive community while promoting mental health and physical wellness through surfing. By going surfing in the morning before work, we intend to make the most of your 5-8 before the 8-5
PROBLEM:
Creating images that hit the brand and target audience that can be useable content on social media and the website. Making the hoodie the main hit of the photo is the most important, while still having it look natural and realistic.
SOLUTION:
When creating a reel, one has to make sure that the content is short, easy, accessible, and of intrigue for the viewer. When the mornings start very early and dark, it is important to make sure that the lighting and saturation all stay the same throughout the video. Another thing that is important to the creation of the reel is highlighting the coffee. This event is called a "Sip & Rip" where the community drinks coffee and surfs together in the morning. The coffee is donated so it is critical to highlight the brand that donates the coffee.
INSTAGRAM REELS
INTO WORK ON TIME ISH
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INTO WORK ON TIME ISH 〰️
ANIM
ATION
First Light Surf Club does its best to create engagement and showcase all of the different professions, which surfing brings together. We film spotlight interviews of surfers, so I made this animation for the introduction of the videos. It was meant to seem like coffee beans jumping out of the cup, then spilling as a transition to the video.
PHOTO
gRAPHY
Having photos that can be used on the website is key, but it is pivotal to make sure that all of the logo is shown. I tried to create photos that are dynamic and draw the viewer in with lines across the photo. In addition, having photos that can fit in the square ratio is necessary. First Light Surf Club goes to multiple different community and surf events, which I help document and share on social media.
